EFTSURE
Role: Concept, Art Direction, Design, Animation, Grade
Client: Playlab
Client: Playlab
Had the pleasure of taking this spot through a journey of conceptual exploration to bring some tangible sense of risk to what could become just another smart-tech explainer.
Utilising a blended art style that was both an ode to familiar digital tech spots as well as an integration of character narrative, we settled on utilising a villian empowered by a consitent motif.
Also nice to dig Plexus out of the attic for some heavy lifting on a project in production.
