EFTSURE
Role: Concept, Art Direction, Design, Animation, Grade
Client: Playlab
Client: Playlab
Had the pleasure of taking this spot through a journey of conceptual exploration to bring some tangible sense of risk to what could become just another smart-tech explainer.
Utilising a blended art style that was both an ode to familiar digital tech spots as well as an integration of character narrative, we settled on utilising a villian empowered by a consitent motif.
Also nice to dig Plexus out of the attic for some heavy lifting on a project in production.
![](https://cdn.myportfolio.com/6384ce9f5518a45988102e2cf02f26b5/97db2f57-6462-42fc-802f-353c3d359a31_rw_1200.gif?h=3e98c916753872b485020bbf49436a0f)
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