While Lead Motion Designer at Wax Interactive, I had the opportunity to art direct this medical education VR experience for Pfizer. Designed to be immersive, engaging and genuinely educational, the activation aimed to help healthcare professionals better understand the mechanisms and benefits of cholesterol-lowering treatments. The result was a memorable, hands-on experience with clear, actionable insights—earning it standout status among the most talked-about booths at the conference.
Production: Wax Interactive
Production: Wax Interactive
Art direction: Lance Clayton
2D UI / UX Animations: Lance Clayton
Development by Vantage Interactive
Development by Vantage Interactive